Rolex really isn’t like any other watch brand. In fact, the privately held, independently run entity isn’t like most other companies. I can say this now with a lot more clarity than most people because I was there. Rolex rarely allows anyone into its hallowed halls, but I was invited to visit their four manufacture locations

ST.-IMIER, Switzerland — In some respects, very little has changed at Cadrans Flückiger S.A., a dial maker founded here, in the French-speaking part of the Jura Mountains, in 1860. The River Suze still trickles through the surrounding St.-Imier Valley, the smallest and least known of Switzerland’s three major watchmaking centers, behind Geneva and the legendary